At Serenity Star we are committed to enhancing customer loyalty through artificial intelligence. With Mahou Cervezas, we have created an innovative solution that personalizes marketing campaigns and promotes a closer connection with customers, significantly improving their engagement and loyalty.
The importance of knowing the customer: a database with real value
One of Mahou’s most important assets is its customer database, which allows them to identify and categorize consumer preferences, tastes, and behavioral patterns. With this information, Mahou can not only design promotions that resonate more with its consumers, but also create highly personalized campaigns. This personalization is key to making each customer feel that the brand understands and adapts to their needs.
Using artificial intelligence, we have helped Mahou transform this data into targeted recommendations, optimizing the frequency and type of promotions their customers receive. In this way, each campaign becomes an opportunity for the customer to connect more deeply with the brand.
Personalized campaigns: More than promotions, a personal experience
Thanks to AI and machine learning techniques, Mahou can now offer more relevant promotions, tailored to each customer’s individual preferences. This approach has proven to be effective, as a notable increase in customer engagement with personalized campaigns has been observed.
For example, in the trial period, promotions managed by Substrate AI saw high engagement compared to previous years, when campaigns were not personalized. This transformation in communication strategy has been instrumental in improving Mahou’s reach and fostering greater customer loyalty.
Results Achieved: Increased Participation and Openness of Communications
The success of the project is evidenced by the results obtained. During the eight-week trial, the number of opens and clicks on communications increased significantly, and the daily engagement distribution shows a consistent increase in interaction with the brand. The personalization of the campaigns and improved communication has resulted in more connected customers and a higher response rate to Mahou’s marketing campaigns.
Results obtained: Increased participation and open communications.
The success of the project is evidenced by the results obtained. During the eight-week trial, the number of opens and clicks on communications increased significantly, and the daily engagement distribution shows a consistent increase in interaction with the brand. The personalization of the campaigns and improved communication has resulted in more connected customers and a higher response rate to Mahou’s marketing campaigns.
Serenity Star and Mahou: a promising future for loyalty
With this collaboration, Serenity Star has enabled Mahou to harness the power of AI to enhance the relationship with its customers and make every interaction count. This project not only marks a shift in the way Mahou connects with its consumers, but also lays the foundation for a modern and effective loyalty strategy.
AI is not just an analytics tool; it is the key to creating meaningful experiences that strengthen the bond between brands and their customers. And at Serenity Star, we are here to accompany our clients on this path to smarter and more effective loyalty.
